Despite having an image problem, hyped particularly in the West, and once alleged as one of the most dangerous countries in the world by the British magazine “The Economist”, tourism is still a growing industry in Pakistan because of its diverse cultures, peoples and landscapes.

The variety of attractions ranges from the ruins of ancient civilizations such as Mohenjo-daro, Harappa and Taxila, to the Himalayan hill-stations, that attract those interested in field and winter sports.

Pakistan also has several mountain peaks of height over 7,000 metres (22,970 ft), that attract adventurers and mountaineers from around the world, especially to K2.

Starting in April to September, domestic and international tourists visit these areas helping tourism become a source of income for the local people. Majority of the tourists are from other Asian countries.
Toli Pir Rawalakot, Azad Kashmir, a hill-station in the lower Himalayan valley.

The northern parts of Pakistan are the site of several historical fortresses, towers and other architecture. Including the Hunza and Chitral valleys, the latter being home to the Kalash, a small pre-Islamic Animist community. Punjab is also the site of Alexander’s battle on the Jhelum River. The historic city of Lahore is considered Pakistan’s cultural centre and has many examples of Mughal architecture such as the Badshahi Masjid, Shalimar Gardens, Tomb of Jahangir and the Lahore Fort.
The Pakistan Tourism Development Corporation (PTDC) also helps promote tourism in the country.

However, tourism is still limited because of the lack of proper infrastructure and the worsening security situation in the country. The recent militancy in Pakistan’s scenic sites, including Swat and NWFP, has given a massive blow to the tourism industry. Much of the trouble is also being blamed on: the frail travel network, tourism regulatory framework, low prioritization of the tourism industry by the government, low effectiveness of marketing and a constricted tourism perception.

From: en.wikipedia.org